Apart from pandemic window shopping, there are also a few other reasons for consumers to add items to carts with no intention of buying them.
Creating a solid marketing strategy requires constant experiments and learning through doing to succeed. The most challenging part is knowing which tests to run and how to interpret the data.
This strategy creates a strong foundation and aligns your capabilities with your long-term goals. It helps you have the right people, processes, and tools in place for the right reason.
Whatever the size of your organization or marketing budget, it’s never too late to re-examine your current efforts and optimize them to generate more value.