Know What Works.
Fix What Doesn’t.
Spend Smarter.
Tired of Vague Reports and Wasted Ad Spend? Let’s Get You the Truth.
Most businesses don’t trust their marketing – and for good reason. Every month, you see invoices and reports, but what you really want is proof. Proof that your marketing is driving revenue, not just clicks. Proof that your agency isn’t wasting money. Proof that you’re making the smartest possible decisions with your marketing budget.
That’s exactly why we exist.
We build data-first marketing systems that make your performance as clear as your P&L — so you know exactly where your leads come from, what they cost, and how to improve. No fluff. No vanity metrics. Just clear data and smarter decisions.
A Process Built to Make Marketing Pay for Itself
Our CEO and Founder, A.J., built this process after 30+ years inside the marketing trenches — and fixing broken systems for businesses who never knew where their money was going.
Here’s how we do it:
Marketing Services Built to Deliver More Revenue,
Not More Confusion
Analytics & Attribution Setup
Finally see where every lead comes from and which dollars drive actual revenue.
Get the full picture of your marketing performance.
Most businesses operate with incomplete or misleading marketing data, leading to wasted spend and poor decision-making. Our Analytics & Attribution Setup ensures that every lead, sale, and marketing dollar is tracked, so you know exactly what’s working—and what’s not.
- Full Google Analytics & Tag Manager setup and audit.
- Conversion tracking & lead attribution for paid and organic traffic.
- Multi-touch attribution modeling to connect marketing spend to actual revenue.
- Data cleanup to eliminate duplicate, misreported, or missing conversions.
Businesses often think marketing is failing when, in reality, they lack clean, accurate tracking. We fix the data first so every decision is backed by real performance insights.
Performance Marketing (Paid + Organic)
Campaigns built to drive sales — not just traffic.
Target smarter. Optimize faster. Convert better.
Once your tracking is rock-solid, we execute high-performance paid and organic marketing strategies that prioritize ROI, cost efficiency, and revenue growth.
- Paid Search & Paid Social Optimization (Google Ads, Meta, LinkedIn, etc.).
- SEO & Content Strategy to drive organic, intent-driven traffic.
- Landing Page Optimization for higher conversion rates.
- AI-driven audience segmentation to reduce ad waste and improve targeting.
- Performance dashboards to track spend, CPA, ROAS, and profit per channel.
We don’t just “launch campaigns.” We fix your marketing first, then deploy optimized, data-backed strategies that ensure every dollar spent is accountable to revenue.
Ongoing Optimization & Reporting
Monthly reporting that doesn’t just show numbers — it tells you what to do next.
Know exactly where to spend, where to cut, and how to grow.
Every month, we provide clear, actionable insights—not just reports.
- Monthly ROI reports with executive-level takeaways
- Ad budget reallocation recommendations (double down on what’s working, cut waste fast).
- Trend analysis and predictive modeling for next-quarter strategy.
- Hands-on consulting calls to review performance, adjust tactics, and optimize continuously.
Businesses often think marketing is failing when, in reality, they lack clean, accurate tracking. We fix the data first so every decision is backed by real performance insights.
Fractional CMO Advisory
Need a senior strategist who treats your money like their own? That’s what you get.
High-level marketing strategy—without the full-time salary.
For businesses that need senior leadership but aren’t ready for a full-time CMO, we offer on-demand strategy, forecasting, and campaign oversight.
Executive-level marketing strategy & budgeting.
Vendor/agency negotiation & oversight to ensure full transparency.
Growth forecasting and scaling strategies for long-term success.
Quarterly deep dives into business performance and optimization plans.
Most SMBs are too small for a full-time CMO but too big to manage marketing without a strategic leader. This service gives them top-tier expertise without the overhead.
Built By a Marketing Veteran Who’s Been Inside Your Business.
Most agencies talk about “creative ideas” and “big campaigns.” I talk about revenue — because that’s what really matters.
After 30+ years running agencies and serving as a fractional CMO inside real SMBs, I saw the same pattern over and over: agencies hid behind vanity metrics, gave incomprehensible reports, and left owners guessing if they were actually making money.
That’s why I built this firm. Every dollar you spend deserves a clear outcome — and every report should tell you what to do next, in plain English. That’s how I ran marketing for my own businesses — and it’s exactly how we’ll run it for you.
Our Vision...
Our vision
To transform marketing from an expense into a predictable, revenue-generating engine.
In a world where businesses waste millions on untracked, unmeasured, and unoptimized marketing efforts, we envision a future where every marketing dollar is accountable, every campaign is data-driven, and every decision is backed by real performance insights. At InsightsLab, we’re pioneering a new standard—where businesses no longer guess but know exactly what drives growth.
Our mission
To empower businesses with the insights, strategies, and execution needed to scale profitably.
Marketing should be a measurable business function—not a creative guessing game. Our mission is to:
Eliminate marketing waste by fixing broken tracking and misattribution.
Optimize every campaign to focus on high-ROI channels and customer segments.
Deliver real business impact, turning marketing from a cost center into a profit driver.
We blend analytics, strategy, and execution to help businesses make smarter, faster, and more profitable marketing decisions.
Our promise
Marketing clarity. Revenue accountability. Performance-first execution.
We don’t just run campaigns—we fix your marketing data first, optimize based on performance, and prove ROI with undeniable clarity.
With InsightsLab, marketing becomes as transparent and accountable as your financials. No wasted spend. No ambiguity. Just measurable growth.
Our values
Curiosity. Learn something new. Find hidden insights. Never stop asking questions.
Transparency & Accountability. We treat marketing like an investment. Every dollar is accountable, every campaign has a measurable outcome, and every report tells the full truth.
Partnership, Not Just Service. We’re not just another agency—we’re your marketing performance partner. We take ownership of your success and treat your budget like our own.
People We've Worked With
“Insights Lab really pushed us in the right direction and has accelerated what we want to do. It has been incredibly useful”
David Sciama
Co-Founder at Coaches Voice
“We have hired Insights Lab over 6 weeks ago and the expertise is up and over what was expected from this group. The data provided on our discovery calls have been eye opening for our company. We highly recommend this company for all insights or a 1,000 foot view of a brand’s marketing and potential sales capabilities!”
David Sollis
Co-Owner of Ultimate Autographs
FAQs
Honest Answers To Smart Questions
Yes. All our insights are data-driven, so we’ll ask you to provide as much information as possible.
We are a seasoned team of marketing strategists and analysts ready to lead the way.
Our experience spans across international markets and industries ranging from Banking, Healthcare, Real Estate, Professional Services, Education & SaaS.
Great — we’ll check if it’s working correctly (hint: it usually isn’t).
Sure thing, send us an email to weare@insightslab.ai
We are a full-service data-first marketing agency — so yes, but data is foundational to all our creative.
What does the new Chips Ahoy marketing director do at their first day on the job?
Enable cookies. 🙄
It depends — but we’ll show you exactly what you’re paying for.
Ouch. No, Growth Marketing and Growth Hacking are two different approaches. There are similarities (like using data and experimentation) but Growth Hacking focuses on rapid short-term growth (often through acquisition), while Growth Marketing is aiming at long-term growth by working along whole marketing funnel.
Predictable and sustainable growth
✓ Clear goals and KPIs
✓ Actionable insights that increase revenue
✓ Data-driven and informed decisions
✓ Analytical framework tailored to your business
✓ Growth marketing strategy based on research
✓ Test and experiment for impact