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A woman smiling, representing an ideal customer avatar for a business

6 Common Mistakes When Identifying Ideal Customer Avatar

Knowing more about your customers means that you know how to speak the same language, what keeps them awake at night, and what their hopes and dreams are.

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  • Business Growth
A woman creating a growth strategy for her business on a laptop and mobile phone

Set Your Business Up For A Year Of Success With This Growth Strategy

Business strategies are always best planned, and when it comes to preparing for the year ahead, it’s a good idea to spend some time considering what you’re going to do.

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  • Business Growth
  • Business Growth
Team of 5 people is performing a yearly business review and evaluation their performance around a laptop

Use This Yearly Review To Help Your Business Grow

We all know how important it is to reflect on the year and plan the next 365 days with a yearly business review.

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  • Business Growth
  • Business Growth
A person is making a data-driven decision while looking at analytics dashboard on their laptop

How to Manage Data Overload When Making Data-Driven Decisions

Your whole strategy is based on making data-driven decisions. So, before launching any campaign, product, or strategy, it’s important first to analyze your data and pull out relevant insights.

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  • Business Growth
  • Brand Strategy
A ghost in a mask representing marketing mishaps that haunt strategists

10 Marketing Mishaps That Haunt Strategists

We'd love to share a few scary marketing mishaps that haunt us (daily), so that you can easily avoid by just knowing what to look out for.

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  • Brand Strategy
  • Brand Strategy
A man and a woman high-fiving each other because their business reached 10x growth rate

Is Your Business Ready For 10x Growth?

Are your foundations right to support 10x growth? What happens when your business gains 10x customers overnight? Will you and your team manage? 

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  • Brand Strategy
  • Business Growth
A woman making a payment at a cafe and a screen showing her customer journey data

Your Data And Customer Journey Are Connected. Here’s Why That’s Cool.

From website traffic to social stats, there’s plenty of data available to marketers. But on its own is nothing more than fancy-looking numbers. IHow we interpret it makes the difference. 

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  • Business Growth
  • Brand Strategy
A woman looks frustrated because her business marketing isn't working

How to Ruin Your Business With Marketing

The success of your business depends on a good marketing strategy, but what makes a good marketing strategy? Well, it starts with building strong marketing foundations.

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  • Brand Strategy
  • Brand Strategy
A woman is showing on her phone a successful marketing campaign

4 Marketing Campaigns That Should Have Failed…But Didn’t

Here are a few examples of unexpected marketing campaigns that could have failed, but instead, were highly successful. These brands dared to be different, and it paid off.

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  • Brand Strategy
  • Business Growth
A person with laptop explaining the other how marketing automation can help them grow their business

10 Ways You Can Use Marketing Automation to Grow Your Business

Marketing is a common area of a business to automate, and for a good reason. It is the best way to keep up with your customer’s demands and increase revenue.

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  • Business Growth
  • Business Growth
A paper with minimum viable marketing strategy outline

The Minimum Viable Marketing Strategy for Non-Marketers

The concept of Minimum Viable Marketing (or MVM) takes a very common-sense approach to marketing - you focus on the main things you need to market your business.

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  • Business Growth
  • Customer Experience
n example of referral marketing: one woman tells the other about amazing product that she's using

Using Psychology to Drive Referral Marketing

Referral marketing isn't a new trend: it's been around for ages. And we all used it at some point in our lives. 

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  • Customer Experience
  • Brand Strategy
A woman smiling, representing an ideal customer avatar for a business

6 Common Mistakes When Identifying Ideal Customer Avatar

Knowing more about your customers means that you know how to speak the same language, what keeps them awake at night, and what their hopes and dreams are.

Read More
  • Brand Strategy

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