How to Ruin Your Business With Marketing
The success of your business depends on a good marketing strategy, but what makes a good marketing strategy? Well, it starts with building strong marketing foundations.
4 Marketing Campaigns That Should Have Failed…But Didn’t
Here are a few examples of unexpected marketing campaigns that could have failed, but instead, were highly successful. These brands dared to be different, and it paid off.
10 Ways You Can Use Marketing Automation to Grow Your Business
Marketing is a common area of a business to automate, and for a good reason. It is the best way to keep up with your customer’s demands and increase revenue.
6 Common Mistakes When Identifying Ideal Customer Avatar
Knowing more about your customers means that you know how to speak the same language, what keeps them awake at night, and what their hopes and dreams are.
How To Reduce Shopping Cart Abandonment With Retargeting
Apart from pandemic window shopping, there are also a few other reasons for consumers to add items to carts with no intention of buying them.
5 Common Mistakes In Marketing Experiments
Creating a solid marketing strategy requires constant experiments and learning through doing to succeed. The most challenging part is knowing which tests to run and how to interpret the data.
9 Types Of Marketing Experiments
One of the main reasons to perform marketing experiments is to avoid spending big bucks on something that doesn’t work and wasting your precious time.
How To Perform A Full Website Audit In 11 Steps
The website audit’s role is to keep the business website healthy. Auditing a website allows the owner to measure the visibility of the site and its efficiency.
Making the Most of a Small(er) Marketing Budget
Whatever the size of your organization or marketing budget, it’s never too late to re-examine your current efforts and optimize them to generate more value.
Why Your Growth Marketing Needs To Be Data-Driven
When we talk about growth marketing, we refer to a long term strategic approach of performance optimization through experimentation, customer relationship building, and analysis.