10 Ways You Can Use Marketing Automation to Grow Your Business

Marketing automation to grow and scale your business

Why do you have to employ marketing automation? As a business owner, you probably have no shortage of tasks on your daily to-do list. You likely do a bit of everything – from managing staff to paying invoices, dealing with clients, and marketing your business. These tasks take time. Time away from actually working on your business. […]

The Minimum Viable Marketing Strategy for Non-marketers

minimum viable marketing strategy for non-marketers

As a founder, entrepreneur, or business owner, you have to wear many different hats – from accountant to sales manager, administrator, and marketer. And even more so in the beginning as you’re growing your business. While each has its challenges, a marketer’s hat is probably one of the more complicated hats to wear. Digital marketing, […]

5 Common Mistakes In Marketing Experiments

There are a few things we know for sure: that the Sun rises on the east, that the coffee tastes better when shared with someone, experiments do help to improve your marketing strategy, and those 5 common mistakes in marketing experiments. And when it comes to marketing experiments, we often start from the point of […]

9 Types of Marketing Experiments

Like many things in life, the marketing process is not always straightforward. It often requires outside of a box thinking and exploring unknown territories. It is a part of the learning process. And experimenting and testing allow you to learn from your breakthroughs and mistakes. Experiments are a form of market research. Entrepreneurs and marketers […]

How to Perform a Full Website Audit in 11 Steps

A full website audit analyzes a website’s performance and identifies existing problems. For a digital business like yours, the website is one of the most critical assets. It’s the crucial touchpoint between you and the customer. It’s what sets you apart from competitors. And of course, it’s your trusted representative on the wild expanses of the […]

5 Fundamentals of the Resilient Growth Marketing Framework

resilient and growth marketing foundations

What is the first thing that comes to mind when you hear of “resilient growth marketing”? Probably “What? What is that?” and you are not the only one. While the idea of creating a business that is resilient in the long term isn’t new, the term “resilient growth marketing” is still pretty new to the […]

Making the Most of a Small(er) Marketing Budget

A robust marketing strategy is vital to any business. Still, without a strong mission and tangible goals to anchor it, you risk stagnation. Aiming for sustainable and long-term progress sets resilient growth marketing apart from the traditional approach, which focuses on the top of the marketing funnel. It stretches beyond initial brand awareness and optimizes […]

Why Your Growth Marketing Needs To Be Data-Driven

It might not always be obvious, but data accompanies everything that we do in business. From the first moments of the customer journey to accounting spreadsheets, data explains every little detail and process. Some parts of it, like growth marketing, can’t exist without a strong data foundation. When we talk about growth marketing, we refer to […]