Business strategies are always best planned, and when it comes to preparing for the year ahead, it’s a good idea to spend some time considering what you’re going to do.
Your whole strategy is based on making data-driven decisions. So, before launching any campaign, product, or strategy, it’s important first to analyze your data and pull out relevant insights.
We’d love to share a few scary marketing mishaps that haunt us (daily), so that you can easily avoid by just knowing what to look out for.
Marketing is a common area of a business to automate, and for a good reason. It is the best way to keep up with your customer’s demands and increase revenue.
The concept of Minimum Viable Marketing (or MVM) takes a very common-sense approach to marketing – you focus on the main things you need to market your business.
Creating a solid marketing strategy requires constant experiments and learning through doing to succeed. The most challenging part is knowing which tests to run and how to interpret the data.
One of the main reasons to perform marketing experiments is to avoid spending big bucks on something that doesn’t work and wasting your precious time.
The website audit’s role is to keep the business website healthy. Auditing a website allows the owner to measure the visibility of the site and its efficiency.
This strategy creates a strong foundation and aligns your capabilities with your long-term goals. It helps you have the right people, processes, and tools in place for the right reason.
Whatever the size of your organization or marketing budget, it’s never too late to re-examine your current efforts and optimize them to generate more value.