From website traffic to social stats, there’s plenty of data available to marketers. But on its own is nothing more than fancy-looking numbers. IHow we interpret it makes the difference.
The success of your business depends on a good marketing strategy, but what makes a good marketing strategy? Well, it starts with building strong marketing foundations.
Here are a few examples of unexpected marketing campaigns that could have failed, but instead, were highly successful. These brands dared to be different, and it paid off.
Referral marketing isn’t a new trend: it’s been around for ages. And we all used it at some point in our lives.
Knowing more about your customers means that you know how to speak the same language, what keeps them awake at night, and what their hopes and dreams are.
Apart from pandemic window shopping, there are also a few other reasons for consumers to add items to carts with no intention of buying them.
The website audit’s role is to keep the business website healthy. Auditing a website allows the owner to measure the visibility of the site and its efficiency.
Stories don’t only sell, but they also humanize a brand. Storytelling is an effective and organic way to communicate your brand values so that they resonate with people.