Your Data And Customer Journey Are Connected. Here’s Why That’s Cool.
From website traffic to social stats, there’s plenty of data available to marketers. But on its own is nothing more than fancy-looking numbers. IHow we interpret it makes the difference.
How to Ruin Your Business With Marketing
The success of your business depends on a good marketing strategy, but what makes a good marketing strategy? Well, it starts with building strong marketing foundations.
4 Marketing Campaigns That Should Have Failed…But Didn’t
Here are a few examples of unexpected marketing campaigns that could have failed, but instead, were highly successful. These brands dared to be different, and it paid off.
Using Psychology to Drive Referral Marketing
Referral marketing isn’t a new trend: it’s been around for ages. And we all used it at some point in our lives.
6 Common Mistakes When Identifying Ideal Customer Avatar
Knowing more about your customers means that you know how to speak the same language, what keeps them awake at night, and what their hopes and dreams are.
How To Reduce Shopping Cart Abandonment With Retargeting
Apart from pandemic window shopping, there are also a few other reasons for consumers to add items to carts with no intention of buying them.
How To Perform A Full Website Audit In 11 Steps
The website audit’s role is to keep the business website healthy. Auditing a website allows the owner to measure the visibility of the site and its efficiency.
How Our Place Uses Storytelling To Grow Their Brand
Stories don’t only sell, but they also humanize a brand. Storytelling is an effective and organic way to communicate your brand values so that they resonate with people.