Customer Experience
Using Psychology to Drive Referral Marketing
Referral marketing isn’t a new trend: it’s been around for ages. And we all used it at some point in our lives.
Referral marketing isn’t a new trend: it’s been around for ages. And we all used it at some point in our lives.
Knowing more about your customers means that you know how to speak the same language, what keeps them awake at night, and what their hopes and dreams are.
Apart from pandemic window shopping, there are also a few other reasons for consumers to add items to carts with no intention of buying them.
Creating a solid marketing strategy requires constant experiments and learning through doing to succeed. The most challenging part is knowing which tests to run and how to interpret the data.
One of the main reasons to perform marketing experiments is to avoid spending big bucks on something that doesn’t work and wasting your precious time.
The website audit’s role is to keep the business website healthy. Auditing a website allows the owner to measure the visibility of the site and its efficiency.
This strategy creates a strong foundation and aligns your capabilities with your long-term goals. It helps you have the right people, processes, and tools in place for the right reason.
Whatever the size of your organization or marketing budget, it’s never too late to re-examine your current efforts and optimize them to generate more value.
When we talk about growth marketing, we refer to a long term strategic approach of performance optimization through experimentation, customer relationship building, and analysis.
Stories don’t only sell, but they also humanize a brand. Storytelling is an effective and organic way to communicate your brand values so that they resonate with people.