Business strategies are always best planned, and when it comes to preparing for the year ahead, it’s a good idea to spend some time considering what you’re going to do.

We all know how important it is to reflect on the year and plan the next 365 days with a yearly business review.

Your whole strategy is based on making data-driven decisions. So, before launching any campaign, product, or strategy, it’s important first to analyze your data and pull out relevant insights.

We'd love to share a few scary marketing mishaps that haunt us (daily), so that you can easily avoid by just knowing what to look out for.

Are your foundations right to support 10x growth? What happens when your business gains 10x customers overnight? Will you and your team manage? 

From website traffic to social stats, there’s plenty of data available to marketers. But on its own is nothing more than fancy-looking numbers. IHow we interpret it makes the difference. 

The success of your business depends on a good marketing strategy, but what makes a good marketing strategy? Well, it starts with building strong marketing foundations.

Here are a few examples of unexpected marketing campaigns that could have failed, but instead, were highly successful. These brands dared to be different, and it paid off.

Marketing is a common area of a business to automate, and for a good reason. It is the best way to keep up with your customer’s demands and increase revenue.

The concept of Minimum Viable Marketing (or MVM) takes a very common-sense approach to marketing - you focus on the main things you need to market your business.

Referral marketing isn't a new trend: it's been around for ages. And we all used it at some point in our lives. 

Knowing more about your customers means that you know how to speak the same language, what keeps them awake at night, and what their hopes and dreams are.