Your whole strategy is based on making data-driven decisions. So, before launching any campaign, product, or strategy, it’s important first to analyze your data and pull out relevant insights.
The concept of Minimum Viable Marketing (or MVM) takes a very common-sense approach to marketing – you focus on the main things you need to market your business.
One of the main reasons to perform marketing experiments is to avoid spending big bucks on something that doesn’t work and wasting your precious time.
When we talk about growth marketing, we refer to a long term strategic approach of performance optimization through experimentation, customer relationship building, and analysis.