The Minimum Viable Marketing Strategy for Non-Marketers
The concept of Minimum Viable Marketing (or MVM) takes a very common-sense approach to marketing – you focus on the main things you need to market your business.
6 Common Mistakes When Identifying Ideal Customer Avatar
Knowing more about your customers means that you know how to speak the same language, what keeps them awake at night, and what their hopes and dreams are.
How To Reduce Shopping Cart Abandonment With Retargeting
Apart from pandemic window shopping, there are also a few other reasons for consumers to add items to carts with no intention of buying them.
5 Common Mistakes In Marketing Experiments
Creating a solid marketing strategy requires constant experiments and learning through doing to succeed. The most challenging part is knowing which tests to run and how to interpret the data.