Cooking up fresh ideas to grow your business is a recipe for resilient growth. But it’s not without its challenges! With examples of real brands, we’d like to inspire you to help your business grow.
Today, we take you into the culinary world of Our Place.
Our Place is a kitchen and tableware brand. It transcends the functional aspect of objects that are an integral part of our daily lives. But Our Place takes them back to the core of every dining experience: the community.
The brand’s product line is highly-curated, thoughtfully-crafted, and above all, value-driven. Our Place’s multifunctional cooking pans, plates, bowls, drinking glasses, forks, and spoons are created in a clean, minimal aesthetic. Isn’t it a perfect backdrop for the cultural diversity and unique stories of the people who use them? It reminds us that food is identity and every opportunity to take out the tableware is an act of culture and connection.
What makes Our Place stand out as a resilient brand?
We love this brand’s clarity of mission, which is the first pillar of our Resilient Growth framework. Our Place communicates the value of “connection through meals” upfront, a copy point usually reserved for the Mission Page. With every page, the website visitors find stories of different families and their treasured food traditions and customer reviews for the product on display.
Storytelling is an effective and organic way to communicate your brand values so that they resonate with people.
Stories don’t only sell, but they also humanize a brand. Find a story angle in your mission or brand and highlight it across your communications. Create a consistent narrative, bring it to the front and center in your product pages and social media accounts.
Why offer a discount code when you can offer something more enticing like a free product? With many e-commerce stores offering discounts and coupons, asking for a first-time visitor’s email is getting harder these days. Raffling off a freebie in exchange for a sign-up accomplishes many things:
Consider your costs versus signup rate, and decide whether this is viable for your business. You may also test it during peak traffic season around holidays like Christmas and Black Friday and plan promotions around these.
Stylish images have come to define the Instagram aesthetic. Our Place takes the platform back to real-life, less-than-perfect imagery.
With posts featuring real people loving the products, it is at once refreshing, engaging, and authentic. This, of course, aligns with the brand’s mission and its knack for storytelling. This approach highlights community members, founders, and users, and above all, food’s socio-cultural significance.
Ask yourself, how can your brand show up authentically? A brand that lends itself well to social media through visuals and captions that tell an engaging story is a great place to start. Anchor this on a substantial brand value, and you’ll find it will be easier to start genuine conversations. The result is a social media presence that engages with people like other brands don’t.
Our Place’s value-driven strategy reminds us that brands need to be of genuine value to customers, no matter how utilitarian your product is.
Take a cue from the brand, adopt a Founder’s Mindset, and highlight your reason-to-believe across your communications. With time, your products will carve a place in people’s homes and their hearts.
Your business is doing well already… but it can do better. The strategists at Insights Lab can help you unearth opportunities unique for your business and create a strategy that will make your business unstoppable. Care to give it a try?