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Tag: data

How to Manage Data Overload When Making Data-Driven Decisions

A person is making a data-driven decision while looking at analytics dashboard on their laptop

Your whole strategy is based on making data-driven decisions. So, before launching any campaign, product, or strategy, it’s important first to analyze your data and pull out relevant insights.

Your Data And Customer Journey Are Connected. Here’s Why That’s Cool.

A woman making a payment at a cafe and a screen showing her customer journey data

From website traffic to social stats, there’s plenty of data available to marketers.Ā But on its own is nothing more than fancy-looking numbers. IHow we interpret it makes the difference.Ā 

Why Your Growth Marketing Needs To Be Data-Driven

A laptop screen showing a data-driven marketing strategy

When we talk aboutĀ growth marketing, we refer to a long term strategic approach of performance optimization through experimentation, customer relationship building, and analysis.

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