Everyone knows that not all searches result in clicks! You may have a keyword let us say that gets for example 100 searches but those searches result in just 10 clicks and another one that gets 80 searches but results in 40 clicks. Which one would you choose? The answer is obvious. However, businesses often do not get those metrics and details. A good tool for that is Ahrefs as they provide you with both the search and clicks volume metrics.