The concept of Minimum Viable Marketing (or MVM) takes a very common-sense approach to marketing – you focus on the main things you need to market your business.
Knowing more about your customers means that you know how to speak the same language, what keeps them awake at night, and what their hopes and dreams are.
Apart from pandemic window shopping, there are also a few other reasons for consumers to add items to carts with no intention of buying them.
Creating a solid marketing strategy requires constant experiments and learning through doing to succeed. The most challenging part is knowing which tests to run and how to interpret the data.