Data geeks, business growth strategists, scale-up superheroes, and just a bunch of lovely folks.

Rock climbers to yogis, entrepreneurs to cocktail lovers. We’re a diverse but close-knit team united by a passion for all things business growth… and cake.

But above all, we love being the business growth strategists for mission-focused digital businesses that are ready to grow. This is why we created Insights Lab: to help more people like you make money doing what they love.

team of business growth strategists

Our vision

We combine the power of data analytics and experience strategy to help you untangle your marketing chaos and achieve sustainable growth.

Our mission

To be the catalyst for the exponential growth of your business, that creates a positive impact and allows you to live life on your own terms.

Our promise

To support your business ambitions, no matter what. Our goal, as business growth strategists, is to set you up for success and sustainable growth. We’re on your side, and promise to find the best growth strategy for your business.

Our values

  • Curiosity. Learn something new. Find hidden insights. Never stop asking questions. 
  • Drive. We love bringing strategies to life and being part of this special process.
  • Impact. Our work is the catalyst of change on a personal, business, or higher level.

Not your typical marketing agency

Insights Lab Traditional Agency


Access to our team of business growth strategists, including one-on-one calls and specialized insights
Usually has a more complicated multi-level structure, but in the end, you’re left with a junior account manager


We are fast! We take 4/5 days to get the Growth Finder ready and delivered to you so that you can start growing your business straight away
3-5 months to find and onboard the right agency


Growth-driven insights starting from $2500 per month
Starting from $100K+ per year


Our engagement is month-to-month, with zero risk
High risk! This is always an expensive gamble


We don’t waste your precious time. A maximum of two hours a week of meeting time to discuss ideas and implementation strategies
Hiring, onboarding, ramping-up is painful, error-prone, and expensive. It is almost a full-time job

Always at your service

We are thinkers and doers. Movers and shakers. Dreamers and ideators. But above all, we are superheroes. Superheroes on a mission to accelerate your growth.
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When we say international experience, we mean it. Business growth strategists of 6 nationalities living in 4 countries serving clients worldwide. From large multinationals in the USA to small family businesses in the South of Spain, we have worked with them all.

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success rate

We have helped 200+ businesses grow exponentially… and counting! Insights Lab exists to help you scale your business. This is why we wake up in the morning and stay up thinking at night. But what about the other 1%? Well, there is always room for improvement.

cups of coffee
We brew almost 4 thousand cups of coffee every year to fuel those creative and analytical minds. Data and coffee, now that’s the pair made in heaven!

Our A-team

A.J. Lawrence

The Mad Scientist

Superpowers: helping clients see the fun in doing the right thing. He is the visionary and the powerhouse of ideas at Insights Lab.

Beatriz Llerena, project manager and growth strategy support

Beatriz Llerena

Projects & Onboardng Superhero

Superpowers: ability to "wear different hats", listen and put herself in clients’ shoes. She understands their needs and plans base on their resources.

Anastasia Schherbakova user experience strategy and streamlined business growth strategist

Anastasia Shcherbakova


Superpowers: bringing together creativity and strategy. She helps businesses and customers speak the same language and loves creating thoughtful e(X)periences and services.

Jomie Casas business scale up foundations

Jomie Casas

Foundations Superhero

Superpowers: creating businesses and operations from scratch. She was with Insights Lab from its first days.


Is it you we are looking for?

You might be our next superhero! We are always on the lookout for like-minded professionals with experience in marketing, analytics, and business design. Send us your details and we’ll see if we can put your skills to use!

We are always here for you, come say hi!

Listen to the latest episodes of our business growth podcast, Beyond 8 Figures