About Us

We are growth accelerators

Our story

Your story is the one that matters

InsightsLab is a property of the JAR Group, an award-winning digital marketing agency that made it to the Inc. 500 twice. We have been helping our clients grow 10x bigger since 2006.

We started InsightsLab with the mission to help more people make money doing what they love. Our customers are founder-led mission-focused, digital-first businesses that are ready to grow. Meshing data with our experience with large multi-national companies, we help small businesses achieve predictable, profitable growth.

There is nothing more satisfying to us than seeing a business grow and the owner living that reality – but there is also a much bigger picture. Very rarely do we push our customers to do the hot new thing, we focus them on doing the long-term rewarding work of growing their confidence & capabilities to respond faster and more surely to the growth opportunities that are always there.


Successfully Providing the Best Business Solution for 20 years

AJ Lawrence, Insights Lab founder,  has led a marketing agency to the INC. 500 not once, but twice.

AJ Lawrence, CEO

Meet our Founder

A.J. Lawrence is more than just an entrepreneur. He’s also a mentor, an angel investor, a digital strategy expert, a thought leader, a problem solver, a guinea pig, a collector of future curiosities, and most importantly a dad.

He has founded award-winning awards companies and with his 20 years of experience in marketing, sales, and product development, A.J. has led our core company, The JAR Group, to the INC. 500 not once, but twice.

Today A.J. is focused on helping growing founder-led mission-focused, digital-first businesses that want to grow.

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